Sony Corporationis considered to operate in the Consumer Goods sector. They specifically operate in the Electronic Equipment business segment contained within the Electronic Equipment industry.

Sony Corporation was established in May 1946 under Japanese law. The Company and its subsidiaries are engaged in the development, design, manufacture, and sale of various kinds of electronic equipment, instruments, and devices for consumer and industrial markets. The Company also develops, produces, manufactures, and markets home-use game consoles and software. It is engaged in the development, production, manufacture, marketing, distribution and broadcasting of image-based software, including film, video and television products. In the Electronics segment, it is engaged in the development, design, manufacture, and sale of various kinds of electronic equipment, instruments and devices for consumer and professional markets. The Company is also engaged in various financial service businesses, including insurance operations through a Japanese life insurance subsidiary and a non-life insurance subsidiary, banking operations through a Japanese internet-based banking subsidiary and leasing and credit financing operations in Japan. In addition to the above, the Company is engaged in the development, production, manufacture, and distribution of recorded music, a network service business, an animation production and marketing business, and an advertising agency business in Japan. The Company's main manufacturing facilities are located in Japan, Malaysia, China, the U.S., Singapore, Spain and Mexico, and its products are marketed by sales subsidiaries and unaffiliated local distributors and sold through direct sales via the Internet throughout the world. In addition to internationalizing its production operations, the Company is conducting research and development activities outside Japan to bring these operations into closer proximity to local communities and markets. The Company's Electronics segment produces consumer products that compete against products sold by competitors, including new entrants, on the basis of several factors such as price and function. The Company is subject to a range of environmental and occupational health and safety laws and regulations, including laws and regulations relating to air pollution, water pollution, the management, elimination or reduction of the use of hazardous substances, decreases in the level of standby power of certain products, waste management, recycling of products, batteries and packaging materials, site remediation and worker and consumer health and safety.